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6 Brilliant Recruitment Marketing Campaigns

Candidates wish to feel connected to your brand and sense that companies understand them as individuals. So how can employers stand apart from the crowd? Employers must be proactive in their approach to bring in candidates, and employment recruitment marketing is the service

Recruitment marketing is a relatively brand-new way to bring in prospects, both passive and active, to your business. It involves embracing the same principals and methods utilized by marketing to bring in candidates and increase brand name awareness. Some examples of marketing practises now being utilised by HR groups consist of: list building, SEO, guerrilla marketing, social advertising, customised candidate journey and material production.

According to SHRM, companies that incorporate recruitment marketing into their hiring method can generate 3 times more candidate leads than those who do not – leading a 100% higher close rate on candidates. Additionally, employment recent research by Allegis discovered that running a recruitment marketing project can save business up to 40% on overall talent costs. On top of these cost savings, recruitment marketing boosts employer brand and attracts an estimated 50% more competent prospects.

It’s extraordinary to see how a deep understanding of your prospects can result in campaigns that inspire them to act. We have actually created a list of 6 of our preferred creative recruitment campaigns that you can take inspiration from for your next recruitment marketing project. These campaigns pushed the limits of standard task ads, and for lots of, the application processes went viral.

Examples of recruitment marketing campaigns

Ogilvy: The World’s Greatest Salesperson

To engage and work with the most skilled salesmen in business, Ogilvy, among the worlds most prominent ad agency, ran a creative recruitment project to discover ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social media advertising in combination with their YouTube channel. Here they invited the prospective prospects to film themselves offering a brick. The prize? A three month paid internship with Ogilvy and the possibility to pitch at the Cannes Lions International Advertising Festival.

A fantastic benefit to employers is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a standard approach of recruitment marketing projects.

They are a terrific method to bring in passionate applicants as well as functioning as an initial screening test. Companies may ask prospects to resolve puzzles, compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive technique to recruitment marketing is Google’s 2004 puzzling signboard. This marketing project was an excellent success for Google and earned high appreciation online within mathematical and engineering forums – even before Google was called the brains behind the operation.

The signboard, placed in Silicon Valley, provided an intricate mathematical equation to passers-by and challenged those who thought they were smart adequate to resolve it. Once fixed, the formula exposed a website URL (www.7427466391.com) that the solver should check out.

Those smart adequate to fix the signboard puzzle were given one final puzzle as soon as on the site.

Successful candidates received the message:
“Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we’re delighted you’re here. One thing we found out while constructing Google is that it’s simpler to find what you’re trying to find if it comes searching for you. What we’re trying to find are the very best engineers worldwide. And here you are.”

The billboard was an engaging way to attract some of the smartest minds to Google. Google grouped this prospect swimming pool into enthusiastic ‘issue solvers’ – a highly prestigious skill at google.

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IKEA: Assemble Your Future

Upon opening a new shop in Australia, employment IKEA had the task of hiring 100 employees. To fill this high variety of positions, they had to believe huge. IKEA’s outside the box thinking led to a great “inside package” option.

IKEA chose to target those who they knew currently liked IKEA by putting ‘career guidelines’ inside package of IKEA items for customers to find upon opening their item. The directions mirrored their popular assembly guidelines, advising customers on how to “assemble your future”.

The campaign was a substantial success, and consumers adored it. Countless clients used, and IKEA hired 280

workers who admired the IKEA brand. The factor for the success of the project was not just down to its imagination but also because it spoke with IKEA’s existing brand ambassadors, their customers. Many recruitment messages can get lost in the noise online and in-store. The delivery of this recruitment project effectively linked with candidates in a personalised method, in their own homes simply as they’re focused on assembling their new .

Volkswagen: A Concealed Message

When Volkswagen had to work with skilled mechanics, they thoroughly considered where this target market hung out so that they might interact their recruitment message efficiently.

Volkswagen decided on an obvious but uncommon positioning, the undercarriage of cars and employment trucks in requirement of repair work. Volkswagen purposefully distributed defective cars with the message concealed below to service centres across Germany in anticipation of drawing in experienced employees.

Volkswagens project was a fantastic success, and they hired various experienced mechanics while confirming themselves as an innovative and fun brand name.

McKinsey & Company: The Eraser Pencil

McKinsey and employment Company were wanting to draw in enthusiastic students to their company. They reached students by going to the one place ensured to have students around, campuses at numerous Swiss universities.

McKinsey provided pencils with comically extended erasers. Printed on the side of the pencil was a message that checked out “We’re trying to find students who aren’t satisfied with simply any solution. www.McKinsey.ch.”

The project’s aim was to pre-filter candidates by drawing in those that aren’t satisfied with simply any service and are curious innovators. The pencil twisted the guidelines of advertising, and it’s simple message resonated with many, resulting in high-quality graduate works with at McKinsey.

Much like this pencil, recruitment marketing campaigns don’t need to be expensive, and companies can state a lot in just a simple statement.

Marriott: A Personalised Careers Page

Marriott is an excellent example of companies doing recruitment marketing properly. Their professions page has 1.2 million likes, and they release content twice a day – in some cases more. They share content that prospective staff members can relate to and feel inspired by, such as specific workers accomplishments, days in the life of an employee and general day to day updates from across the Marriott network.

Marriott wishes to communicate a sense of personalisation with their careers page so that potential employees can develop a genuine connection with the brand employment name. They attain this by permitting called staff members to respond to any concerns on the professions page from the business profile. Marriot also uses a chat service to those seeking to discover more about life at the company and advice on how they can successfully use for a position.

Marriotts strategy reveals you don’t require exceptional out of the box thinking to get in touch with prospects. There are a myriad of ways your company can approach your recruitment project. Marriott’s technique is simple, and any company can imitate this method and accomplish the exact same success. Have a designated place where you share insights on life at your company and most importantly, listen to possible prospects and react to their questions promptly and efficiently.

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Step 1: A fantastic recruitment marketing Campaign. Step 2? Occupop!

We can help you evaluate applicants, employment sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will guarantee that your candidates have the best experience possible and you have time to focus on what matters, your people. Learn more about us here.